There is also a Case Study and Branding work for this project.
Client: SIAT - Simon Fraser University
The SIAT, School of Interactive Arts and Technology, branding project was a several month ethnographic study into the emerging culture in this unique school enviroment. This is covered more in depth in the Case Study. The resulting product was a brand that begins to get at values and beliefs of the developing culture at this relatively young school. The brand was then manifested in graduate and undergraduate program brochures, lifestyle photography, posters and a website.
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